The Brief
Part of the Aster DM Healthcare empire that has hospitals, clinics and pharmacies in India and abroad, Aster MIMS is a 673-bed multi-speciality care centre in Kozhikode with numerous general and super speciality departments. The brief here was to create more qualified leads for their knee replacement surgery, which come under the Orthopaedics and Rheumatology department.
The Result
Execution
As potential leads search online for the procedure, we were able to identify the target audience and focus on them exclusively using a Google Search campaign. Once the campaign was completed, Aster MIMS benefitted from quality leads that converted to over 40 successful surgeries, thanks to our expertise in Google Ads.
