Intrepid Works is the authorized Royal Enfield dealer for Palakkad, Pattambi and Alathur, and is known for their top-class sales and service facilities as well as prime location on the Salem – Kochi highway. The staff are extremely knowledgeable about the Royal Enfield brand and they know the type of customer the brand attracts. The objective from Intrepid Works was to identify new segments of potential buyers and convey the story of the brand and the lifestyle associated with it.
Viral Mafia created a clean sheet approach to help Intrepid Works. By combining both Google Ads and social media marketing on popular platforms like Facebook, we were able to identify a new user base who loved motorcycles. We promoted their offers and promotions through various campaigns, which yielded a high number of leads that resulted in a significant increase in the sales of Royal Enfield motorcycles.
Through creatively worded text and stunning visuals, we reached out to those people at the right times and through the perfect platforms. As the highlights of the dealer like the smart and polite staff, state-of-the-art showroom, location, and the wide model range reached the new audiences, it resulted in Intrepid getting numerous leads that converted into enquiries and purchases.
We promoted the active and adventurous lifestyle of Royal Enfield owners that enticed a large number of potential buyers. By further increasing the brand awareness, we also ran campaigns promoting the USPs and advantages of Intrepid Works to the targeted audiences, resulting in hundreds of qualified leads for the dealer.