Kannankandy Estore
The Result

75%

Increase in Social Media Engagements

80%

Increase in Lead Generation

50%

Increase in Sales

We knew we were onto something huge, given the encouraging response that ensued following our innovation.
The Brief

Kannankandy is one of the premium electronics dealers in Malabar with over 5 Lakh customers from different parts of Kerala. It has 16 branches across the state and is renowned for its superior quality products and services. Kannankandy store is indeed the one stop shopping destination for popular electronics and home appliances brands from around the world.

As a Digital Marketing agency, Viral Mafia has clearly understood their mission to penetrate deeper into the market and to expand the customer base further. Viral Mafia formulated and implemented effective digital marketing strategies to accomplish their mission.

Strategies
  1. The renowned electronic dealers in Kerala
  2. High brand value
  3. Lakhs of loyal customers
  4. Superior quality products
  5. Brand promotion through proper advertising
  6. Special offers like lucky draw and attractive gifts
  7. Successful campaigns to attract more customers
Challenges
  1. Excessive competition in the market
  2. Hike in product price due to GST
  3. Maintaining the leadership front in the market with high level of customer satisfaction
  4. Research and upgradation based on new changes in the market
  5. Be updated with government and market regulations
Results drawn by Viral Mafia, Digital Marketing Agency in Calicut or Viral Mafia Impact

Viral Mafia is responsible for the whole digital marketing activities for all the branches of Kannankandy. We have built their brand in the digital media and strengthened their online presence giving a tough competition to its competitors. We had done their digital marketing campaigns through FB, Instagram and used Google Ads, reaching out to the prospective and existing customers and kept them updated about the new products and their latest offers. We revamped their website giving it a brand new look. The AC campaign which we did for Kannankandy along with Bajaj Finance resulted in a huge lead generation which boosted their overall sales.