Lakshya-Logo
The Result

150%

Increase in Social Media Engagements

60%

Increase in Lead Generation

40%

Increase in New Admissions

We knew we were onto something huge, given the encouraging response that ensued following our innovation.
The Brief

Lakshya is the premium Chartered Accountancy coaching centre based in Kerala with thousands of aspiring candidates studying from different parts of the state. Lakshya provides the perfect platform by availing all the courses in the syllabi thereby making it a single point destination to all aspirants. The management is poised in appointing the leading trainers as faculties from various parts of India for each subject and as a result Lakshya is number one in the rankings of CPT, IPCC and CA FINAL.

Strengths
  • The best coaching centre in Kerala
  • Highly qualified faculties
  • Great infrastructure
  • Seven Branches across Kerala
  • Effective curriculum and learning environment for the students
Challenges
  • Increasing number of CA coaching centers
  •  Existing competitors
  • Lack of awareness among students regarding their career path

Results drawn by digital Marketing company in kerala

Viral Mafia took up the admission campaign for Lakshya through various digital marketing platforms like Facebook and Google. The campaign targeted parents and students who are interested in pursuing CA.  This admission campaign was indeed successful in generating leads and this drastically increased the number of students joining Lakshya.

Search Engine Optimization

Our SEO strategies were sufficiently fruitful to bring Lakshya up in search results, as course related searches made the website take a lead in the search results and thus resulted in an increase in the number of admissions.

Case-Studies---SEO-Lakshya
Case-Studies---FB-&-Insta-Lakshya

Facebook & Instagram Ads

We made it possible for Lakshya to enjoy a sturdy elevation in the admissions since last academic year with our ample support in promoting their brand name through campaigns led by us in Facebook & Instagram. As a result of this the website has attained frequent access from potential students and parents which ultimately lifted them up in the search results.

Google Ads

We were successful in putting up Google Ads for Lakshya so that they appeared in the Google searches, thus enabling them to reach the potential students expeditiously. Proliferated leads got converted and the admissions got intensified.

Case-Studies---Google-ad-laksya