Horizon Motors and Meridian Moto are leading dealers in Kerala for Mahindra personal and commercial vehicles, with showrooms and workshops across Kottayam, Kattappana and Thodupuzha as well as Alappuzha, Chengannur, Kayamkulam and Pathanamthitta. Mahindra has a wide range of popular vehicles, but increasing competition in both personal and commercial segments means that the dealers have to stay ahead of the game when it comes to marketing. This is where Viral Mafia comes to the help!
Mahindra vehicles are already popular in the market, and both dealerships offer a wide selection as well. By using a mix of search results and social media, we were able to generate a considerable amount of leads for both Horizon Motors and Meridian Moto, the majority of which converted into sales.
We carefully analysed the scenario and used Search Engine Optimisation and Search Engine Marketing methods to ensure that Horizon Motors and Meridian Moto appeared at the top of Google search results whenever someone searched for Mahindra vehicles in the above-mentioned areas.
As social media also plays a growing role in influencing potential buyers, we targeted well-researched demographics and launched extensive Facebook campaigns as well, which was successful in generating massive number of leads for both dealerships. Additional marketing importance was given to big events, like the launch of the new Thar, which again has resulted in thousands of leads for the dealerships.