Medlounges is a private hospital that renders additional services of a wellness centre. While they offer exclusive inpatient services, there are five other major departments including Cosmetology, Dermatology, Ayurveda, Family medicine and Dentistry. Medlounges is most famous for their state-of-the-art hair transplant and liposuction procedures, and our brief was exactly that, to increase the number of qualified leads.
By studying online behavior, we were able to identify target audiences who were either researching hair transplant procedures or were actively looking at various places to get it done. Google Search and Google Display were identified as perfect ways to catch the attention of this audience, while Facebook and Instagram were used to complement the lead generation campaigns with creative ads. Within six months of running the campaign, Medlounges received over 200 confirmed bookings for hair transplants, while the campaign for liposuction received more than 20 conversions in just two months!