Nehru-Logo
The Result

150%

Increase in Social Media Engagements

60%

Increase in Lead Generation

40%

Increase in New Admissions

We knew we were onto something huge, given the encouraging response that ensued following our innovation.
The Brief

Nehru Group of Institutions is a pioneer in providing excellent service to the society by rendering premium education. Established with a cause of higher education initially in the field of Aeronautical Engineering, Nehru Group became a leader in imparting knowledge in other fields of education viz. Engineering, Management, Arts, Science, and Paramedical Sciences. Over years, Nehru group has established and patronized a number of prestigious Educational Institutions with ISO 9001:2000 certification in Kerala and Tamil Nadu. The eminence and dedication of our teaching and non-teaching staffs has always kept the trust of our students and their parents. Their selfless contribution has transformed thousands of students into a better professional with great personality. Nehru Group strives to accord better people to the globe through world-class education

Strengths
  • One of the best Educational Institutions with colleges in Kerala and Tamil Nadu.
  • 50 years of expertise in imparting knowledge and skills.
  • Numero Uno Institution in all realms of education.
  • High Brand Value.
Challenges
  • Large number of educational institutes in every nook and corner.
  • Changing educational needs and preferences of students and parents.
  • Severe criticism from the society after the suicide of a student at Nehru Engineering College.

Results drawn by Digital Marketing Agency in Kerala

The Admission-Campaign of Nehru Group of Institutions was one of the major big budget projects of Viral Mafia. Our digital marketing team targeted the potential students and their parents based out in Kerala and Tamil Nadu. We were successful in generating 50-55 leads on a daily basis especially during the critical time when Nehru Group was facing very strong condemnation over the suicide of a student at Nehru Engineering College. It was a huge achievement for us to get a desired outcome from the admission campaign despite the criticism faced by the institution.

Search Engine Optimization

We succored NGI in a licit way in bringing them up in searches. Our SEO strategies were so effective so that their organic searches increased and thus resulted in a humongous 20% up heave in lead generation.

SEO---Nehru
FB-&-Insta-Nehru

Facebook & Instagram

NGI was able to witness an increase in admissions last academic year despite of some struggles they faced earlier that year. This was possible because of the Facebook & Instagram campaigns we led across Kerala and Tamilnadu. That emanated in the visit of many potential students and parents in their website. The online traffic elevated and so does the admission.

Google Ads

It is very cardinal for an institution to get established among potential customers both online and offline. We managed to put up Google Ads for NGI so that they appeared in the Google searches of potential students and the rest is history. Increased leads got converted and there was an enormous upsurge in admissions.

Google-ad-Nehru