Sulthan Diamonds and Gold
The Result

150%

Increase in Social Media Engagements

50%

Increase in Lead Generation

25%

Increase in Sales

We knew we were onto something huge, given the encouraging response that ensued following our innovation.
The Brief

Sulthan Diamonds and Gold is one of the premium jewellery brands in South India with over thousands of customers. Based out in Mangalore, it has a total of 7 branches in the southern states. They have the finest assortment of handcrafted wonders in traditional jewellery, antique collections and contemporary designs crafted in Gold, Diamonds, Uncut Diamonds and Precious Gems and Stones.

Strengths
  • Famous musician Mr. A.R. Rahman is the Brand Ambassador
  • Premium jewelry brand
  • Large number of customers
  • Huge collection of exquisitely designed jewel pieces 
  • Years of expertise
Challenges
  • Large number of competitors
  • Changing customer tastes and preferences
  • Market conditions and government regulations
Results drawn by digital Marketing agency in kerala

A brand needs to constantly engage in different types of advertising activities to attract the potential customers and to retain the existing ones. In this digital era, digital marketing is one of the powerful tools that can be used in promoting a brand through advertisements. So in order to promote Sulthan Diamonds and Gold especially in the Kerala Market as a premium brand, Viral Mafia made use of Facebook to carry out digital marketing and made use of better designs and better targeting options. This helped us to make the brand highly visible to Lakhs of customers which resulted in high lead generation and increase in sales volume.