Marina Motors is the leading dealer for Tata automobiles in Kerala, and has a number of showrooms across the state, along with decades of industry expertise. Tata Motors has a strong line-up of vehicles ranging from the Tiago hatchback and Hexa SUV to the latest Altroz and Harrier. All of them enjoy immense popularity in the state and, thanks to the stellar sales and service facilities provided by Marina Motors, they make for a winning combination. The brief from Marina Motors was to increase visibility and, ultimately, sales through social media and search results.
Viral Mafia employed its extensive digital marketing experience in platforms like Facebook and Google Ads to further develop the Marina Motors brand in Kerala. The dealer already had a reputation for honesty and genuine service as well as customer-friendly sales and test drive facilities. We leveraged these strengths through digital media and helped the brand reach new audiences who were interested in cars and were looking to buy, either immediately or after studying various options. By convincing the target audience of Marina Motors’ USPs and the excellence of Tata automobiles, we were able to generate huge amounts of leads, thereby resulting in increased sales.
By targeting different Tata models and their unique features at specific Facebook audiences, we were easily able to increase brand recognition among potential buyers, leading to increased leads and ultimately, numerous conversions.
We also helped Marina Motors to push their ads to the top of Google search engine rankings. The potential audience could now easily see the various models and their features, as well as any offers or deals promoted by Marina Motors. This technique also helped immensely to generate increased sales for the dealership.