Our brand management techniques make use of
a combination of digital marketing tools to design and build brands online over different digital venues
like websites, social media, apps and more. Today, a brand without a digital presence can merely survive in
the competitive market. It is inevitable for firms to make use of diversified digital branding tools to
ensure sustainable business growth. Branding distills your firms and your offerings to your customers.
Branding is that memorable essence of your business that will make people remember your products and
services, and make them continuously associate with you. Through digital branding, we will design and build
your brand via websites, social media, apps and more. Thus, we will create a meaningful brand through the
digital realm that defines exactly who you are!
Our brand campaign strategies are designed to make your
brand’s story and message more visible to your potential and existing customers with an objective of
enhancing brand awareness and ameliorating your brand’s equity in the consumer’s mind. A brand
campaign gives organizations the opportunity to build, rebuild or retain its image in the minds of
the customers. Through such campaigns, we will help you make your product or service stand out among
that of the competitors. By knowing our client requirements, we create an effective brand campaign
that aligns with your business objectives, and our brand campaigns will assist you control your
brand’s narrative and public image, as well as differentiate you from the competitors, thereby
helping you gain a competitive edge in the market.
Viral Mafia, one of the best idea branding companies in Calicut, Kerala, creates and implements
effective strategies that help a firm to promote a particular idea about their products or services
to attract their target audience. A brand’s idea is considered as the essence of what a brand stands
for. Idea branding can help brands to reflect their embodiment. It offers an emotional dimension to
a brand and shows how a brand shows up to the outside world. A brand’s idea is like a guiding
principle that shapes how people feel and experience a brand. Through idea branding, we help brands
to connect with people’s higher state of meaning, emotions and purpose.
Through our online product branding strategy, we help you to differentiate your products and help it
stand out from the rest of the products that your competitors are offering. We use different digital
branding tactics to enhance the visibility of your products among the target customers and are aimed
at increased sales and repeat purchase, thereby reaping the full benefits of product branding. Every
successful product being sold in the market has world-class product branding done on different
platforms, of which digital media is quintessential. Product branding is a vital element of the
broader branding strategy as it gives your products value and personality that captivates customers
Viral Mafia, one of the top personal branding agencies in Calicut, Kerala, creates personal brands
that are authentic and genuine, and are easier to manage. Through personal branding, we help our
clients to tell their stories that reflect their experiences, skills and personality for the world
to see. Today, personal branding is inevitable for professional growth. Through personal branding we
help you present yourself to your clients, thus giving you the opportunity to make sure that people
see you in a particular way you want them to see. Personal branding offers you the means to
highlight your strengths and showcase the best version of yourself. Hence, it makes people believe
they know you much better and can connect with you.
Looking for the most effective ways to rebrand your business digitally? We are here to help you out!
Rebranding through digital channels helps your company to create a new identity in the minds of the
investors, consumers, competitors and other stakeholders, and is inevitable for existing brands if
they want to create a competitive edge. Our online rebranding strategies will help you build and
maintain a strong digital brand, and you can also opt for digital rebranding if you are aiming to
grow your business and reach out to new customers. By digitally rebranding in various ways like
website revamp, social media updates, and web app modifications, we help you reveal not only a new
brand story but also a novel visual identity across your prospects within a short span of time. This
leads to deepened customer connections and faster feedback and response to the new brand, ultimately
helping you in your business growth.
Our corporate branding strategy is designed and implemented to promote the brand name of your
corporate entity as a whole, and not merely your products or services. So, the scope of a corporate
branding in the digital realm is broader than regular branding. Digital revolution has increased the
transparency of firms in the business world. This transparency impacts the customers’ perspective
about a business organization, which in turn influences their purchase decision. We make use of this
transparency as an opportunity by leveraging digital media and helping corporates create and
maintain a positive brand image, mould corporate’s reputation, create a sustainable relation with
the stakeholders and increase the company’s overall value.
The emergence of the e-commerce market in this digital era has impacted the ways in which retail
branding is undertaken. Using different digital marketing tools, we help retail brands to strengthen
their online stores, help them in effective communication of positioning, and ensure their
cross-channel consistency around visual identity. We also help to generate right perceptions about
the brand in the minds of the customers, and assists brands in enhancing the customer experience.
With the ever changing consumer buying behaviour across the physical and online worlds, retailers
have to make sure of consistent and high quality brand experiences for customers across channels and
points of engagement, and our team will help brands in doing so.
Destination branding focuses on three main factors- reputation, identity and perception, and these
represent the fundamentals of a destination. Reputation is the beliefs or opinions people have about
a particular destination. This reputation needs to be built, protected, maintained and modified, if
needed, over time. Identity of a destination is driven by its authenticity, its unique selling
points and personality. Whereas perception about a destination is subjective as this varies from
customer to customer. Our destination branding strategy helps create strong brand stories that
resonate with the target audience, and we help our clients to obtain competitive differentiation
essential to sustain in the competitive market. Our effective destination branding techniques ensure
that the destinations stand the test of time and remain competitive.
Today, Influencers have unlimited options as there are a lot of social media platforms to choose
from, and there are different kinds of content they can create. For those who like video platforms,
YouTube is a brilliant option. Some make use of blogging, Instagram and Facebook. Even Clubhouse
might become a platform for influencers for their promotions. As influencers keep on finding new
ways to be sponsored on their favorite platforms, Viral Mafia, one of the top influencer branding
agencies in Calicut, Kerala, helps brands find the best influencers and content creators to promote
their products and services through endorsements on the internet. We also leverage influencer
marketing for brand awareness campaigns as it can lead to lead generation, conversions and sales.
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Nehru Group of Institutions is one of the most prestigious educational groups in...