Chavara Matrimony

CASE STUDY

85% increase in Registrations

Chavara Matrimony logo

The Result

60%

Increase in App Downloads

85%

Increase in Profile Registration

50%

Increase in Enquiries

About Client

Chavara Matrimony is the pioneer in providing Christian matrimony services in Kerala and the entire globe. The marriage services offered by Chavara Matrimony have united the maximum number of people, and this trend is currently continuing strong. They offer reliable services that make the process of finding nuptial matches easy.

Campaign Objective

The objective of the campaign was to increase the profile registration on the Chavara Matrimony website and app among users around the globe. We focused on increasing the brand visibility of Chavara Matrimony and its market presence to reach a wide customer base looking for nuptial ties. Our goal was also to improve the value and reputation of the brand by strengthening its authenticity through integrated communication. Our campaign was also aimed at earning the trust of both parents and the to-be brides and grooms.

Challenges

  • The large number of matrimonial service providers on the market makes it difficult to gain visibility for the client.
  • To reach the exact audience who belongs to the community.
  • Eliminate doubts in the minds of potential users related to the trustworthiness of the existing profiles in the app.

Our Approach

We started our campaigns for Chavara Matrimony with the objective of increasing monthly profile registrations and app downloads by alliance seekers. Using effective content marketing strategies to create engaging contents that resonate with target users, especially couple-oriented contents like success stories, relationship advice, and other engaging campaigns, we were able to achieve the desired results within a short period of time. We were successful in incorporating trust-building elements to win the trust of the users—both parents and potential brides and grooms.

The Result

60%

Increase in App Downloads

85%

Increase in Profile Registration

50%

Increase in Enquiries

Ad Types

Facebook, and Instagram Ads

Facebook, and Instagram Ads

Social media Meta platforms like Facebook and Instagram were used to advertise Chavara Matrimony’s services. These platforms were used throughout our campaign to post relevant digital marketing content that led to increased trust in the matrimonial services offered by the client among parents and prospective brides and grooms. As a result of our effective digital marketing campaign, we successfully generated new leads and converted them into actual users of our client’s services.

Google Ads and Search

Google Ads and Search

To promote the authenticity of Chavara Matrimony among the target users, we relied on Google ads and incorporated it in our digital marketing strategy. This increased their visibility among prospective users, built their trust in the matrimonial services offered, and ultimately increased traffic to the client’s mobile application, obtaining the expected results at the end in the form of increased app downloads and profile registrations. Also, to redirect potential users to Chavara Matrimony’s app, we used relevant Google Search platforms and suitable keywords.

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