Kerala Spices

CASE STUDY

45% increase in Product Sales

Kerala Spices logo

The Result

45%

increase in Product Sales

30%

increase in organic traffic

85%

increase in Social media presents

About Client

Kerala Spices is a popular spices brand based in Idukki and established in 2014. It is one of the leading e-commerce marketers of authentic spices from Kerala with markets in and outside of India and sells superior quality spices through its online portal.

Campaign Objective

Our digital marketing strategies were directed towards enhancing the online visibility and strengthening the brand name of Kerala Spices. Our online campaigns focused on improving the market presence of the brand through rigorous branding, increasing the lead generation and conversion rate leading to online sales and thereby helping them to reach out to a larger customer group.

Challenges

  • To attract the right target groups and encourage them to buy spices online.
  • To gain the trust of customers related to online shopping of spices.
  • To clear the inhibitions about the quality and authenticity of the spices.

Our Approach

Our long term association with Kerala Spices helped them to increase the awareness about the brand and to attract more customers. Our digital marketing strategies focused on the following unique selling points of the brand like years of experience in the industry and sale of superior spices. We implemented effective branding and lead conversion strategies that gave Kerala Spices a strong digital presence and increased product sales. Digital platforms like Facebook, Instagram, Google Search and YouTube were used to achieve the objectives. All these efforts finally led to increased sales and customer retention.

The Result

45%

increase in Product Sales

30%

increase in organic traffic

85%

increase in Social media presents

Ad Types

Facebook and Instagram Ads

Facebook and Instagram Ads

To gain the desired results, we made use of social media platforms like Facebook and Instagram to advertise about Kerala Spices and their products. We successfully generated new leads, and converted them into actual sales through these ads.

Google Ads

Google Ads

We made effective use of Google ads to promote the features of various products offered among the target customers. This increased the visibility among the prospective buyers and ultimately increased the traffic to our client’s website obtaining the anticipated outcome at the end.

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