Sanju Samson’s Social Media Managing Partner!

CASE STUDY

48% increase in Organic Impressions

Sanju Samson’s Social Media Managing Partner! logo

The Result

48%

Increase in Organic Impressions

60%

increase in engagement

210%

in social precepts

About Client

Sanju Viswanath Samson, the renowned, bright, young international cricketer plays for Kerala in domestic cricket and captains Rajasthan Royals in the Indian Premier League. He has played noteworthy spells of cricket for the Indian cricket team in one day internationals and T-20 matches. A player with mighty potential, his digital profile deserved all the limelight and attention.

Campaign Objective

The digital presence for Sanju was large but spread-out haywire. Our objective was to consolidate all the fragmented digital pieces to an organized set-up, improve his digital likeability and overall community presence. An important aspect to celebrity social media management is that it be a conversation, not a one-way broadcast. When fans reach out, you should engage with them. This makes them feel appreciated, and makes you seem more approachable. That was exactly the goal of Sanju’s profile.

Challenges

  • A celebrity social media profile serves as an important tool for marketing and forging a connection with fans which means you need to go where your fans are.
  • Each social network features different media and attracts different demographics.
  • Collating fan pages and fan groups after identifying the fake ones on digital platforms was another challenge.

Our Approach

Managing millions of followers, multiple channels and several demographics to appeal to, for a celebrity Social Network is far too challenging. We developed a Voice and Content Strategy where the core idea was to project Sanju's true character and give fans glimpses of his daily life. Extending his candid, fun and honest side of his personality to his followers made a huge impact in striking a connection. The systematic organization of fan accounts brought about the required amplification of these posts. When Sanju's honesty and sincerity for the game was portrayed to his fans, he received the much-deserved spotlight and there was a gigantic community growth organically.

The Result

48%

Increase in Organic Impressions

60%

increase in engagement

210%

in social precepts

Ad Types

Facebook and Instagram Ads

Facebook and Instagram Ads

In order to obtain the expected outcomes, we made use of social media platforms like Facebook and Instagram. We successfully generated a stronger brand image for our client on different social media platforms.

Google Ads

Google Ads

We made effective use of Google ads to promote the brand name and brand image of our client by enhancing the visibility of our clients achievements in the Indian Cricket matches. This increased the reach among the cricket enthusiasts which further increased the traffic to our client’s website obtaining the anticipated outcome at the end.

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