Tata Motors is India's biggest multinational automotive manufacturing company and a trusted brand that works closely in line with customers' aspirations, offering innovative solutions.
The main objective of our campaign was to drive sales, overcoming the slow-down caused by the pandemic. The quantifiable goal was to optimize digital campaigns for the lower funnel event of car purchases at an optimum cost per lead.
Stiff competition from other players in the market.
Economic crunch caused by the pandemic, and decline in people’s interest to purchase cars.
Mixed brand trust value
Being one of the top service engine marketing agencies in Calicut, Kerala, dealing with automotive digital market space for years now, it was not difficult for us to devise a strategy to drive sales. The key factor however was to make the creatives look and sound more aspirational and beneficial.
With the use of the vernacular marketing approach on both static and video assets, we aimed to resonate with maximum people from the available target group. We focused on building trust factor amongst the segmented audience in the most authentic and persuasive manner. Our approach was to put across high impact content and enable brand-product recall and thereby drive lead registrations.
increase in car sales
increase in qualified leads
increase in social media
Facebook and Instagram Ads
In order to obtain the expected outcomes, we made use of social media platforms like Facebook and Instagram to advertise about our client and their offerings. We successfully generated new leads, and converted them into car sales through these ads.
We made effective use of Google ads to promote the various features and types of cars being sold by Tata Motors. This increased the awareness among the prospective buyers which further increased the traffic to our client’s website obtaining the expected output at the end.
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