Tata Motors

CASE STUDY

70 Car sold within 35 days

Tata Motors logo

The Result

43%

increase in car sales

60%

increase in qualified leads

105%

increase in social media

About Client

Tata Motors is India's biggest multinational automotive manufacturing company and a trusted brand that works closely in line with customers' aspirations, offering innovative solutions.

Campaign Objective

The main objective of our campaign was to drive sales, overcoming the slow-down caused by the pandemic. The quantifiable goal was to optimize digital campaigns for the lower funnel event of car purchases at an optimum cost per lead.

Challenges

  • Stiff competition from other players in the market.
  • Economic crunch caused by the pandemic, and decline in people’s interest to purchase cars.
  • Mixed brand trust value

Our Approach

Being one of the top service engine marketing agencies in Calicut, Kerala, dealing with automotive digital market space for years now, it was not difficult for us to devise a strategy to drive sales. The key factor however was to make the creatives look and sound more aspirational and beneficial. With the use of the vernacular marketing approach on both static and video assets, we aimed to resonate with maximum people from the available target group. We focused on building trust factor amongst the segmented audience in the most authentic and persuasive manner. Our approach was to put across high impact content and enable brand-product recall and thereby drive lead registrations.

The Result

43%

increase in car sales

60%

increase in qualified leads

105%

increase in social media

Ad Types

Facebook and Instagram Ads

Facebook and Instagram Ads

In order to obtain the expected outcomes, we made use of social media platforms like Facebook and Instagram to advertise about our client and their offerings. We successfully generated new leads, and converted them into car sales through these ads.

Google Ads

Google Ads

We made effective use of Google ads to promote the various features and types of cars being sold by Tata Motors. This increased the awareness among the prospective buyers which further increased the traffic to our client’s website obtaining the expected output at the end.

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