The Brief

With over a decade of excellence in fertility treatments, Kozhikode-based ARMC IVF centre is led by an experienced team of doctors, scientists and nurses. As leaders in the field of reproductive medicine, ARMC doctors offer the most advanced treatments along with compassionate care that is customized to the patient’s needs and goals. We were approached with the brief of generating quality leads for ARMC’s IVF treatments.


We pinpointed a huge user base who were actively and passively looking for fertility treatments by tracking search terms and results. We further differentiated the audience so as to generate the best leads for ARMC, and this was followed up with enticing Google search ads and display ads that showed up for the relevant online audience at the right times and places. Once the campaign was completed, ARMC received a huge number of genuine leads that converted and finally benefited from ARMC’s IVF treatment.

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