Essen Nutrition
CASE STUDY
40% increase in organic traffic
About Client
Essen Nutrition Corporation was founded by a team of food scientists and technocrats in 1984 in North America. Essen Nutrition formulates, manufactures and distributes innovative nutritional products that produce health and wellness in everyone. Essen has opened Essen Fooddies India Pvt. Ltd. in India in 2017. The plant is built at KINFRA Food Park near Calicut University, Kerala and uses state-of-the-art facilities poised to meet the needs of nutritional products in India and abroad.
Campaign Objective
Our digital marketing strategies were directed towards enhancing Essen Nutrition's online visibility, strengthening the brand name and increasing the product sales through its online portal. We also focused on increasing the awareness about the benefits and safety of using their products among the general public. Our online campaigns focused on improving the market presence of the brand through rigorous branding, increasing the lead generation and conversion rate leading to online sales and thereby helping them to reach out to a larger customer group.
Challenges
- To attract the right target groups and encourage them to buy the food and nutritional supplements of Essen Nutrition.
- To gain the trust of customers related to online shopping of nutritional products.
- To clear the inhibitions about the quality and authenticity of the products.
Our Approach
Our association with Essen Nutrition helped them to increase the awareness about the brand and to attract more customers who were hesitant to buy nutritional supplements online. We implemented effective branding and lead conversion strategies that gave the client a strong digital presence and increased their product sales. We also opened their online shopping portals on Flipkart and Amazon which further boosted their product sales. Digital platforms like Facebook, Instagram, Google Search and YouTube were also used to achieve the objectives. The ultimate results were indeed overwhelming.
The Result
40%
increase in organic traffic
60 %
increase in sales
120%
in social media engagement
Ad Types
Facebook and Instagram Ads
To gain the desired results, we made use of social media platforms like Facebook and Instagram to advertise about Essen Nutrition and their products. We successfully generated new leads, and converted them into actual sales through these ads.
Google Ads
We made effective use of Google ads to promote the features of various products offered among the target customers. This increased the visibility among the prospective buyers and ultimately increased the traffic to our client’s website obtaining the anticipated outcome at the end.
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