Kannankandy
CASE STUDY
410% increase in social media engagement
About Client
Kannankandy is one of Kerala's leading home appliances stores, possessing a large customer base with over 40 years of experience. It is one of the largest retailers of appliances with 22 showrooms in the Malabar area and is definitely a trusted brand owning a very high reputation in the market.
Campaign Objective
The goal of our digital marketing campaign was to enhance the online presence and visibility of the brand who was carrying out the traditional mode of business. Our online campaigns focused on strengthening the market presence of the brand, increasing the lead generation and conversion rate into actual sales and thereby helping them to reach out to a wider target audience making a larger customer base.
Challenges
- To attract and retain customers in a highly competitive market.
- To gain the trust of customers related to online shopping who are fearful about online frauds, and who aren't well versed with online shopping.
- Inhibitions about after sales services of the appliances.
Our Approach
Our long term association with Kannankandy (around 3 years) helped Kannankandy flourish in the digital world. Our approach focused on the following unique selling points of the brand like years of experience in the industry, sale of superior quality branded products, excellent customer service etc. We implemented effective branding and lead conversion strategies that gave Kannankandy a strong digital presence and increased product sales. Digital platforms like Facebook, Instagram, Google Search and YouTube were highly used, and Remarketing and Display marketing were utilized. Appropriately themed landing pages were used to communicate product offerings, and all these efforts finally led to increased sales. Customer engagement strategies also helped the firm to gain a high number of followers on Facebook and Instagram.
The Result
410%
increase in social media engagement
80%
increase in qualified leads
35%
increase in sales
Ad Types
Facebook and Instagram Ads
To gain the desired results, we made use of social media platforms like Facebook and Instagram to advertise about our Kannankandy and their products. We successfully generated new leads, and converted them into actual sales through these ads.
Google Ads
We made effective use of Google ads to promote the features of various products offered among the target customers. This increased the visibility among the prospective buyers and ultimately increased the traffic to our client’s website obtaining the anticipated outcome at the end.
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