T.I.M.E.
CASE STUDY
60% Increase in quality leads
About Client
T.I.M.E. is one of the multi-programme, multi-location training specialists that offer a wide range of programmes for national and state-level entrance exams like the MAT, CAT, JEE MAIN, and JEE ADVANCED, and also for international exams like GRE, IELTS, GMAT, and TOEFL.
Campaign Objective
The objective of our lead generation campaign was to generate maximum leads and transform them into confirmed student admissions at various branches of T.I.M.E., especially in Kerala and Tamil Nadu. This digital admission campaign helped to secure maximum admissions from within the target audience during every academic year. We were successful in implementing our strategies effectively as a result of which we were able to convert qualified leads and obtain expected outcomes.
Challenges
- Rising number of institutions that provide coaching/training for competitive exams.
- Diminishing interest levels among students to pursue technical courses.
- Tough competition from other institutions who were excessively utilizing digital platforms.
- There were also courses that required personalized communication without which it would lead to higher cost per acquisition.
Our Approach
As a leading digital marketing agency in Calicut and Kochi, Viral Mafia accepted the challenge and developed a well-planned creative content to meet the client's goals, by making use of different digital platforms. We identified the course-wise target audience and conceived effective ideas to reach out to them and bring them into the Lead funnel. Digital platforms like Facebook, Instagram, Google Search and YouTube were highly used, and Remarketing and Display marketing were utilized. The audience that did not qualify to be the target audience was filtered out to avoid Ad Spend misappropriation. Our attempt was to bring in maximum qualified leads for which Responsive Search Ads and Dynamic Keywords insertion features were used to close the gap between keywords and search queries. Target CPA was the bidding strategy used and we also made use of Remarketing List Search Ads (RLSA) to avoid missing out on returning visitors. Appropriately themed landing pages were used to communicate course offerings along with social proofs to push the lead down to the conversion stage.
The Result
60%
increase in quality leads
48%
increase in admissions
62%
increase in social media engagements
Ad Types
Facebook and Instagram Ads
In order to obtain the expected outcomes, we made use of social media platforms like Facebook and Instagram to advertise about our client and their offerings. We successfully generated new leads, and converted them into student enrollments through these ads.
Google Ads
We made effective use of Google ads to promote the courses being offered by Nehru Group of Institutions. This increased the awareness among the prospective students and their parents about the merits of pursuing a course from Nehru Group, which further increased the traffic to our client’s website obtaining the anticipated outcome at the end.
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